This prompt brings to mind Material Return, an enterprise of The Industrial Commons (TIC), and its movement ecology which hinges on the principals of a circular economy. All three theories of change (Personal Transformation, Changing dominant institutions, Setting a New Shared Ownership Agenda) are employed along the way, whether it’s the internal culture of the business, the presentation of the enterprise to potential clients and investors, or the mechanisms for growth employed.
I find that in thinking about my role as storyteller for the enterprises of TIC I always lean toward the first domain: “If only they would see, they would understand.” I often rely on the personal transformation to act as the catalyst for greater systemic transformation, but I believe my strategies could be honed.
It wasn’t until the rise of conceptual artists such as Mel Bochner, Hans Haacke, Daniel Buren, and Joseph Kosuth that the art world began to self actualize. The presentation of an idea, resplendently exhibited in a gallery, imparts certain assumptions about its worth. Long story short, galleries and museums no longer have the luxury of ignoring these assumptions (or it would be very embarrassing if they did). Much of contemporary public art is in response to this new understanding of public space, participation, and viewership. However, this self actualization didn’t happen seamlessly, it required countless artists drawing attention to this issue, which was otherwise disguised.
There is no shorthand for setting a new shared ownership agenda in motion, but a strategy for developing creative capacity across a network of partners to catalyze a new mode of being, may be a step in the right direction.